Market share is the percentage of a market that a company owns.
To understand how BCG Matrix works and what are the key components associated with it, first, you need to have a clear idea regarding market share and growth rate. BCG matrix is also known as Share Matrix or Growth matrix. It is designed in a way that helps the users to create a long-term strategic plan, help a business grow by reviewing its product portfolio and further decide where to invest, and even decided on whether to develop or discontinue a product. The Product portfolio matrix of the famous consulting firm, Boston Consulting Group is the BCG matrix template. Through this content, you will have all your questions answered about the BCG matrix template. When with a group of people, when someone mentions about BCG matrix template, you tend to think about what is it this term they are discussing about. TPeople in the corporate world are very much aware of what the BCG matrix is. The most Important Quadrant in BCG Matrix.
